Have you ever been in a situation where you bought a product because of the creative packaging? We suppose yes, but what is the key that made the packaging noticeable and unique?
For many companies, packaging is both a cost and an opportunity. The first interaction that the customer has with your physical product is the packaging. It speaks of you, your quality and brand.
Attractive and effective packaging is the key not only to successful product promotion, but also to building a complete consumer perception of your company.
Have you heard the saying, “Don’t judge a book by its cover?” Although the total value of your product does not depend on its external visualization, it is often the first, and sometimes the only, chance of the customer choosing your product.
Each of us uses about five to seven seconds to make a decision to buy a product in the store. The challenge here is that on average our consumer experience is exposed to a selection of over 40,000 different products that are struggling to get our attention daily. Effective packaging is one of the ways to stand out from your competition and attract new customers.
This time, we decided to share with you just a few statistics from the conclusion of thee prestigious business portal survey (www.businessinsider.com) that proves why packaging design is the key to the success of your product.
Almost a third of consumer decisions are the result of packaging; 66% of consumers choose to buy a new product just because of the look of the packaging; packaging design increases sales by 30% more than other marketing promotion channels; 75% of consumers between the ages of 18 and 25 share the product on social media just because of the look of the packaging.
As a company, you should always give your audience a good reason why they should choose your brand over others. The question “Why should I buy a product?” Allows you to clearly and easily summarize the main components your design should have.
Each product has at least one feature that makes it different from the others. What motivated you in the beginning to develop your product is the most promising segment. Make sure that this motive is shown in an informative and simple way, so that consumers can easily understand the product’s features and benefits.
Be careful, the graphic design of the packaging should match the structural packaging. If that doesn’t happen, then the potential audience is likely to lose interest in your brand.
There is no doubt that creating a visual presentation for your product should be your priority. Think about where the product will sell and use this as a guide for designing the packaging. Emphasize the typography you will use, as well as the authenticity of the color maps, whose power will help you stand out.
Since this is really a question of creativity and research, it is almost impossible to give objective advice on how to be “authentic”. But originality, character and innovation is the formula that will always take you far, and you’ll surely recognize these things in the core of many successful brands and their great packaging designs.
Every year, 95 percent of new products fail, so invest in professional work, because professional graphic designers with their skills will always offer you a design that reflects your mission. Don’t limit yourself when it comes to your packaging and never underestimate the power it creates in forming a strong and lasting relationship with consumers.
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Till the next time, squareONE.