Graphic design plays a huge role in today’s competitive business environment. Technology and innovations are just one of the key drivers of growth for the industry, which weighs more than $62 billion annually.
The rapid growth of this industry brings a lot of changing trends. The best way to predict where graphic design is going in the future is to look at design trends over the last few years and make some predictions about where the industry is headed in the near future.
Since the beginning of the decade, the development of logotype designs has been characterized by their geometric forms and the tendency to use a large set of colors and parts in their visualization.
If we look at how the decade began, we would understand that many of the brand identities are made of geometric shapes, have recognizable wavy lines and unusual pixel shapes, often using granulation textures in their shadows. We noticed that most of the logos tended to be bright, colorful and fairly complex.
By the end of the decade, logos tended to be expressed in a maximum number of three colors, and often less. They were for the most part characterized by the positioning in a largely white area and space that increasingly refreshed the spirit of minimalism. The dispersion of what was happening in 2010 was increasing rapidly, moving the limits of color maps from vivid to colorless, reducing text content or using only typographic solutions. These new trends quickly replaced geometric flows in simple and easy shapes.
Looking at the web design and prints, despite some major changes and differences, some trends have remained consistent throughout the decade. Massive photos, bright colors and bold fonts were the constant elements that kept the look going on for years. Many of them were and still are timeless. Photography remains the most commonly used background in web design. In this segment, what has changed over the years has been just the composition of the layout.
In 2019 the focus is on the use of 3D designs, asymmetrical shapes, and Art Deco-inspired visuals. The use of these elements in print and web design has become popular primarily because of their power to make publications pleasing to the eye, so it seems that unique and complex designs will dominate the future.
Many have argued that the last 10 years have reflected the rules-free design without a unique look. This is the result of the dynamics of modern trends that are changing so fast that they cannot even build a defined particular style.
While we cannot identify distinct representative trends that have had the power to prevail over the years, there are clear and significant differences between what has prevailed as a trend.
Minimalism was not the only creative wave that marked the last decade. The success of the film industry has brought nostalgia and inspiration to the creative world, a direction we still witness. Graphic designers introduced this trend in early and mid-2010 by implementing the retro design. This practice was most obvious in the typographic solutions of consumer products. Although there are companies that are still using the trend, it is narrowing, with forecasts announcing an end to the new decade.
In spite of everything that has happened in the last ten years, today the focus is on predicting what’s next? What trend will get the power to influence the beginning of the new decade?
We believe that new trends originate from old traditions. Graphic design will always be a field of deep and endless inspiration. Although contemporary graphic design is alive, it will always be adapted to its surroundings and market developments. Our predictions are based on the belief in a bold new decade that will bring a completely different, new and modern look.
Whatever the expectations for the future are, designers should always keep in mind that they design for their clients, not for themselves. The best design meets the clients’ needs and leaves the designer’s ego out of it. The design will continue to evolve as trends come and go, but continually leveraging our ability to deliver great work in compromise with our clients’ vision is the most valuable skill we need to keep.
Till the next time, squareONE.