The competition in the fast-food chain restaurant industry is high and restaurants are using different methods to strive for bigger market shares. Creating an environment that is pleasant where customers enjoy coming plays a vital role in determining customers’ satisfaction, their visit duration and intention to revisit the restaurant.
The logo is made of a simple compact shape that symbolizes the product itself, while at the same time defining the fun and bold character of the brand.
The support on which the typography is set is an asymmetric form that captures the drive during the preparation process of this product.
Our mission was to revamp the overall look into a more fresh and modern appearance, that keeps the long tradition and recognition of the restaurant.