In the campaign for promotion of the www.smladi.mk website for young people created by SPARKASSE Banka Makedonija we were responsible for bringing the main teaser animation that would anticipate the corporate eyes for the new platform.
Big, bold and bright is how we will remember this teaser. Typography definitely takes the lead and have the ability to transport your mind to specific associations, even subconsciously. The big letters symbolize the courage and the brave young minds to join the mission to create a platform for sharing the urban lifestyle, trends and change.
We were stepping up the game with using bigger, bolder colors, as we say: the bolder the bigger. The dashing duo-tones with bold colors and beautiful application possibilities indicate fresh energy of the young people force and voice.
When it comes to the implementation of the fast paced animations, we prove that they become a trend of their own and it’s easy to see why—they’re slick, clever and extremely appealing.