Television branding has always been a huge challenge to work with. For Macedonian Television Telma a set of Idents and Intros was made for using in various formats.
The package included a generic Ident to celebrate the 20th anniversary of the channel and included the fingerprint as a symbol of the mark that the television has left throughout its history. For this we used the corporate color palette of the channel and that is a dark blue with a bright contrasting background.
This package also included Intros that define the category of program that follows and which audience it is intended for. The materials used in 3D were plastic-shaped forms and included a dial representing the appropriate category.
Audience Restriction – Video Preview of the Project
20 Years Telma TV – Video Preview of the Project