In this last blog of the year, we are talking about something upcoming, for the color that will define the design industry in the next year of 2020 according to Pantone.
For more than 2 decades, by selecting the color of the year, Pantone has been a leader in many industries and markets and it is a base for new influential color palettes in many design branches. But where does this idea come from?
When twenty years ago, Pantone’s color experts decided to name a color of the year, they were aware of the risk that this choice carries. We all remember the speech of Leatrice Eiseman, CEO of the company’s Color Institute, who said that such a choice was the most difficult for consumers and households who didn’t know Pantone’s meaning. Among the most common reactions were “Do you mean a shampoo or Italian bread?”
The process of selecting a Pantone color of the year relies on careful examination and analysis of trends. Every year in the selection process, experts at the Pantone Institute of Color explore the world in search of new influences of a particular color. Such analysis includes a range of industries and markets, popular destinations, design areas as well as socio-economic conditions. Impacts may also arise from new technologies, materials, textures that affect color, relevant social media platforms, and even upcoming sports events that attract global attention.
Two decades after the new millennium was welcomed through the choice of the so-called “Cerulean Blue”, Pantone’s color forecasts have grown into a strong pillar on which many industries rely. Selecting this color in 2000, the company identified it with the color of the new millennium, a symbol of the sky and a synonym for a serene, crystal clear day for all designers who create and work in times of stress. Indeed, for a very short time, such a forecast has become a global favorite with mass appeal that we can recognize in almost every product in that period.
And just before the start of the new decade, the company announced the Pantone Color of the Year for 2020, called “Classic Blue”, known as the “soothing azure shade”.
The choice of this color may seem outdated, especially compared to the picturesque coral in 2019, but the opposition of this lies precisely in the recognizability and reliability of this color that aims to characterize the uncertainty of the future. “When we look at the world around us, we know that we live in a lot of unrest, where some days we don’t feel so safe,” Eiseman explains. “Blue, from an emotional, psychological point of view, always represented a certain calm and security. It’s a color you can rely on.”
And indeed, this color is increasingly present all over the world. During the company’s global research effort, begun much earlier than it was announced, “Classic Blue” has been noted in the beauty industry, in the arts, automotive technology, and even in outdoor design. While this choice is reminiscent of past Pantone colors of the year, including Turquoise in 2010, Blue Iris in 2008 and Cerulean Blue in 2000, this year’s shade gives it a feeling of confidence and stability as never before, said Eisman.
If for a moment we try to get into the philosophy of this choice in detail, reality confirms the same. As technology continues to grow beyond human capability, it’s easy to understand why we gravitate towards colors that are honest and wake a sense of protection. The trusted charm of the PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious, causing us to delve deeper into new perspectives.
Inserting calm, self-esteem and connection, this lasting and timeless blue is a precursor to the desire for a secure and stable foundation upon which we will build as we cross the threshold of the new decade.
What do you think about the impact of the Classic Blue in the upcoming year?
Please feel free to write your points of view in the section below.
Till the next 2020, squareONE.